Claire Robinson

Claire Robinson

Pro Vice-Chancellor, Toi Rauwharangi College of Creative Arts; Professor of Communication Design

Claire Robinson is an award-winning designer, author, political scientist, Professor of Communication Design and Pro Vice-Chancellor of Massey University’s College of Creative Arts in Wellington, New Zealand. Claire has been teaching, researching, and writing about political communication and marketing for more than 20 years, and is one of New Zealand’s foremost political commentators. Her book Promises Promises: 80 Years of Wooing New Zealand Voters, on the history of political advertising in New Zealand, was published by Massey University Press in 2019. Since July 2020 Claire has written columns on New Zealand politics in The Guardian.

  • Expertise

    Political communication, political advertising, political marketing, political leadership, election campaigning, visual research, New Zealand political history

  • Research Highlights

    The Lee Letter (2020), (first reading at Circa Theatre, 13 March 2021, directed by Ross Jolly) 

    Promises Promises: 80 Years of Wooing New Zealand Voters, Auckland: Massey University Press (2019)

    Submission on the Standing Orders Committee Review of the use of Parliament TV Coverage: (2019)

    “They are us. We are it. It is Us”, Political Communication Pre Conference, American Political Science Association, George Washington University, Washington DC, August 28, 2019

    “Minor party campaign advertising: A market-oriented assessment”, in Political marketing and management in the 2017 New Zealand election. Jennifer Lees-Marshment (ed), London: Palgrave (2018)

    On the Fence 2017, Design+Democracy Project, Interactive Web Tool (2017)



  • Qualifications

    BA(Hons) (Victoria University of Wellington)
    BDes (Wellington Polytechnic/Victoria University of Wellington)
    PhD (Massey University)

  • Professional Affiliations

    Designers Institute of New Zealand

    Universities NZ Women in Leadership Alumni Group

    American Political Science Association

    New Zealand Political Studies Association

    Political Marketing Group