
Tony Parker, Professor of Industrial Design
Associate Pro Vice-Chancellor, Strategic Relations; director of research, Toi Rauwharangi College of Creative Arts
- +64 (0)4 801 5799 ext 63472
- a.i.parker@massey.ac.nz
Professor Tony Parker is an industrial designer who works cross the areas of design for agriculture, security and automotive design. His primary focus is aesthetically driven affective product design, which includes product desirability, usability, experience and innovation for improved user satisfaction. This approach is exemplified by innovative commercialised designs for leading manufacturer Gallagher Industries (NZ) and the experimental research-led design for the Hulme Supercar.